Custom KPIs are crucial because many news publishers over the years have identified their own key metrics that are vital for steering development. Standardized KPIs can often be too general and fail to reflect the specific goals of different publications. By using custom KPIs, publishers can tailor their analytics to focus on the factors most relevant to their unique business models and content strategies.
It is absolutely essential that live analytics support these custom KPIs, so you can track in real-time whether you’re hitting your goals. This allows you to immediately see the impact of changes, adjust strategies on the fly, and ensure that you are reaching the desired outcomes. Whether it’s tracking reader engagement, content freshness, or measuring reactions and shares, live updates are key to driving a publication’s growth.
Custom KPIs also enable you to evaluate success more accurately. Instead of relying on generic metrics like page views, you can set up KPIs that target specific needs, such as increasing subscription rates, improving reader loyalty, or optimizing content for certain age groups and demographics. This provides a more nuanced understanding of what truly drives your publication’s success.
And these are just a few examples. What is YOUR business model? Whether your focus is on ads, subscriptions, or a combination of both, custom KPIs will help you measure what truly matters. With Kilkaya, you have the flexibility to set up KPIs that align with your unique business model—ensuring you always stay on track to meet your goals.