Homepage personalization for news
The newsroom decides what matters. We carry that decision to every reader, at every moment of the day.
No echo chambers. No "you might like." Just your editorial judgment, reaching the reader who would otherwise have missed it.
A different take on personalization.
Most personalization tools copy streaming and social. They feed people more of what they already clicked. Ours carries editorial judgment to every reader without watering it down. The kind of personalization a newsroom can actually trust.
Stop asking the reader what they might like.
Readers don't come to a newsroom for more of what they already clicked. They come for a compass. They come to be told what matters.
"You might like" hands the editorial call to a model trained on past clicks. That model has no idea what's important. It only knows what got clicked last Tuesday. The reader came for a compass and got a hall of mirrors.
Editorial judgment is the rarest thing in the information economy. We built our personalization to carry it forward, all the way to the reader.
Read the full pieceThe newsroom decides what matters. Personalization just makes sure the message lands.
A shared editorial frame, for every reader, every visit.
The old "personalization" promise was more of what you click. More sport for the sport reader. More celebrity for the celebrity reader. Narrower and narrower, until everyone sits in their own small echo chamber.
That's the opposite of what a newsroom is for.
The scoop, the investigation, the breaking story. Those reach every reader, every time. What changes is the ordering. The story that defined the day stays at the top for the reader arriving at 5 PM who hasn't seen it yet. Same fire. Same stories. Different moment of arrival.
The shared editorial frameEvery reader gets the most important news of the day, no matter when they arrive.
Newsletters showed us what readers really want.
The newsletter boom tells us something important. People subscribe because the homepage stopped telling them what matters. Email became the place where someone finally made the call on their behalf.
Readers want shape. Overview. The feeling of being caught up. A human statement: this is what mattered today.
The homepage can do everything a newsletter does, with depth, links, breaking news, and the full editorial voice. It just had to learn the same lesson.
The full argumentPeople love the feeling of being done. The homepage can deliver that too.
Algorithms are useful. They just shouldn't decide what matters.
The newsroom picks what matters. We carry that decision to a thousand readers arriving at a thousand different moments, while keeping the message intact. That's the kind of personalization worth building.
What that actually looks like
Ten things we help you do. Every one of them built around editorial control.
Personalize Your Homepage
Carry the editor's voice to every reader. The newsroom decides what matters. Personalization makes sure that decision lands, whenever they arrive.
Audience Gender Analytics
See who you're actually reaching. Spot drift in your audience mix in real time, and let editorial decide how to respond.
Optimize for Subscribers
A different front page for the loyal subscriber than for the first-time visitor. Same editorial decisions, delivered to fit each reader's relationship with you.
Get Notified When It Matters
Real-time alerts to Slack, email, or Teams when traffic drops, CTR falls, or a story takes off. You set the triggers and stay in control of what reaches you.
Real-Time Content Analytics
Track article performance, page views, and engagement as it happens. KPI dashboards built around your editorial strategy.
A/B Test Everything
Test headlines, images, layouts, and content strategies with proper statistical significance. Editorial choices, measured honestly.
Automate Night Shifts
Hand off the small hours without handing off your standards. The newsroom's rules keep running, even when the newsroom is asleep.
Reduce Subscriber Churn
Subscribers who build a habit churn far less. Surface the journalism that earns the next visit, and the visit after that.
Understand Reader Journeys
Where readers come from, what brings them back, and what turns a first visit into a habit. The signals that actually matter for loyalty.
Maximize Video Performance
Completion rates, drop-off points, and placement that works. Video analytics built for editors who care about the story behind every play.
Our Product Suite
Three products. One idea: the newsroom decides, we make sure it lands.
Give your newsroom its authority back.
The editor still picks the lead. The investigation still gets the placement it deserves. We just make sure every reader sees it, whatever time they show up.
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