Audience

Deep User Segmentation and Behavior Tracking

Know your readers like never before. Segment audiences intelligently, track behavior patterns, and deliver personalized experiences that drive engagement.

Smart audience segmentation
Individual reader profiles
Churn prediction
Behavioral analytics
Deep User Segmentation and Behavior Tracking

Know Your Audience Segments

Create custom segments and watch them grow in real-time

Loyal Subscribers

45K
+12%

At-Risk Users

8.2K
-3%

New Visitors

120K
+28%

Power Readers

15K
+8%

Understand the Reader Journey

Map how readers navigate your site, what brings them back, and optimize for deeper engagement. See the path from first visit to loyal subscriber.

1

Discovery

How users find your content

2

Engagement

What keeps them reading

3

Return

What brings them back

4

Conversion

What drives subscriptions

Typical Reader Journey

1
Social
2
Article
3
Browse
4
Subscribe
4.2
Avg. Sessions
3:45
Time to Convert
68%
Return Rate

Smart Segmentation

Create powerful audience segments based on behavior, interests, subscription status, and more.

Reader Profiles

Understand individual reader journeys—what they read, when they visit, and what brings them back.

Loyalty Tracking

Identify your most engaged readers and understand what keeps them coming back.

Cohort Analysis

Track how different user groups behave over time and optimize for retention.

Geographic Insights

See where your readers are and tailor content for regional audiences.

Engagement Scoring

Measure and predict reader engagement with proprietary scoring algorithms.

Know Your Readers Better

Deep audience insights that help you create content that resonates and drives engagement.

Discover Your Audience