Commercial campaigns. Fully yours.
Plan, book, and deliver commercial content across multiple publications and positions — with automatic optimisation, granular access control, and full budget visibility. No middlemen. No black boxes.
Two campaign modes. One unified tool.
Choose Standard Campaigns for article and URL promotion, or Scheduled Campaigns for timeline-based slot planning with Share of Voice control.
Campaign Manager
Use standard campaigns to promote specific articles or URLs with custom metadata, images and targeting rules. Campaigns are defined with a fixed budget, date range, and optional filter rules. Ideal for direct article promotion where you control which URLs are boosted.
Use scheduled campaigns to plan campaign slots on front page positions over time. Campaigns are assigned to specific front studio blocks on a visual timeline, giving you full control over share-of-voice and scheduling across multiple placements.
Standard Campaigns
Create and manage campaigns that promote specific articles and URLs. Set budgets, schedule dates, assign targeting rules and custom images.
Scheduled Campaigns
Plan and schedule campaign placements on front page blocks using a visual timeline. Control share-of-voice across multiple front studio positions.
Drag. Drop. Done.
See all your campaign slots across publications on a single visual timeline. Drag campaigns onto slots, set Share of Voice percentages, and publish — all in one view. When Share of Voice is below 100%, remaining impressions automatically fall back to affiliate, Google, Xandr, or any other ad solution you configure.
Tweak any slot. In seconds.
Click any campaign bar on the timeline to edit it inline. Change start and end time down to the minute, adjust Share of Voice, toggle the slot on or off — and add any custom attributes your workflow requires.
Edit Scheduled Slot
TechNord Spring LaunchWhat they see is up to you
Different advertisers get different views. A buyer from TechNord only sees their own campaigns — competing slots show as "Booked". You control every level of access, down to individual publication slots.
Self-optimising campaigns
Campaign Manager automatically tests title variants and angles using multi-armed bandit optimisation. The best-performing version gets more traffic — without anyone lifting a finger.
Any campaign type. Any combination.
Mix and match campaign types freely. Run Share of Voice for premium slots, CPC for performance campaigns, and let Google or Xandr fill the rest. Campaign Manager handles the complexity.
Everything you need to run commercial content
Built for publishers who mean business.
Publisher-controlled campaigns
Publishers own the process from start to finish. Create, schedule, and publish campaigns without waiting for anyone — full autonomy, full transparency.
Visual calendar booking
Plan and book campaign slots on a drag-and-drop timeline. See exactly what's live when, across every publication and position.
Multi-publication, multi-position
Publish simultaneously across different newspapers and placements. One campaign, many channels — all managed from a single interface.
Granular access control
Different advertisers see only what they're entitled to. Competing buyers see 'Booked' instead of each other's names. Role-based access down to slot level.
Automatic A/B testing & optimisation
Multi-armed bandit optimisation automatically finds the best-performing titles and angles. More clicks, less guesswork.
Scheduled publishing
Set campaigns to go live at the exact right moment. Plan weeks ahead with confidence — the system handles the rest.
Budget goal management
Set impression, click, or revenue targets. Campaign Manager steers delivery to hit your goals — automatically.
Flexible campaign types
Mix Share of Voice, Affiliate, CPC, CPM, and fallback to Google or Xandr in any combination. Built for the complexity of modern commercial publishing.
Ready to take control of your commercial content?
Campaign Manager gives your team the tools to plan, deliver, and optimise commercial campaigns — without complexity or compromise.