Analytics built around your strategy.
Most analytics tools give you generic metrics. Kilkaya gives you a system where every dashboard, KPI, and data point is shaped around your business model, goals, and team structure.
Measure what actually matters to you
Standard KPIs like pageviews are too generic. Kilkaya lets you define metrics that reflect your goals — whether you're driven by ads, subscriptions, or a hybrid model.
- Subscription conversion rate
- Churn rate by content type
- Subscriber engagement score
- Trial-to-paid conversion
Your model. Your metrics.
Are you subscription-driven? Then track conversion rates, churn by content type, and subscriber loyalty. Advertiser-funded? Focus on session depth, return visits, and ad viewability.
Kilkaya starts with a workshop to understand your business model and goals — then structures your data, segments, and dashboards accordingly.
Hundreds of dashboards. Each one unique.
Some Kilkaya customers have created hundreds of customized dashboards, each designed to track different KPIs and data points. Dashboards aren't just about data — they're a dynamic part of your strategy, evolving with your business.
Integrate custom data sources, mix real-time with historical, and give each team a view that's relevant to their role — all within the same platform.
Content performance, article reach, CTR by topic, content balance across categories.
Segmentation, loyalty, demographics, reader journey, return visits.
Ad revenue, subscription conversions, campaign performance, revenue per user.
High-level KPI overview, strategic goals progress, cross-team performance.
Align · Adapt · Achieve
Analytics should close the loop between strategy and execution. Kilkaya gives you the framework to do exactly that.
Start with your goals
A workshop to define what success looks like for your business. Structure metadata, segments, and KPIs around your priorities — not generic templates.
Shape your newsroom
Give every team — editorial, audience, commercial — the dashboards and KPIs they need to act on strategy daily. Strategy only works when it guides daily decisions.
Measure real outcomes
Track subscriptions, CTR, churn, conversions, or loyalty. Build a continuous improvement loop. Revisit goals regularly and celebrate what's working.
Your data. Always.
All data collected is fully owned by you and never shared with third parties. We delete IP addresses before log entries are even saved — so no identifiable information is ever retained, from the very start.
Set first-party cookies to track unique users without compromising privacy. Kilkaya's approach is rare in the analytics industry — and it's one of the reasons publishers trust us with their most sensitive audience data.
Ready to move beyond generic analytics?
Join leading publishers who have built their entire editorial and commercial strategy around Kilkaya's customisable analytics platform.