What is Kilkaya – Analytics and Homepage Personalization?

Kilkaya – Analytics and Homepage Personalization manages 5 data types including publishers.

Theory

Ideas, models and perspectives

A collection of Kilkaya articles about personalization, attention, and the metrics that matter for modern publishers.

Articles

Open each article to read the full story.

Manifesto

Stop asking the reader. Start trusting the editor.

"You might like" is the wrong question. Readers come to a newsroom to be told what matters — not to be served more of what they already clicked. A short manifesto on editorial judgment in the age of recommendation engines.

Theory

Campfire

For as long as humans have gathered, we've gathered around a fire — sharing the same stories. The web scattered that fire. Here's how we light it again.

Theory

Newsletters are a symptom fix

The newsletter boom isn't a triumph of email — it's an indictment of the homepage. Readers want overview, finishability, and an editor's frame. Here's what that tells us.

Front Studio

Humans make the best homepages. Now you can make one for every reader.

Editors know their readers better than any algorithm. The problem was never quality — it was scale. Front Studio solves that.

Front Studio

1,000 Homepages. All Curated.

The best homepages are still made by humans. The problem is scale. Front Studio changes that — every reader gets a homepage that feels hand-picked.

Opinion

Search is down 34%. But that's not the real story.

Chartbeat reports a dramatic decline in search traffic. From where we sit at Kilkaya, the picture looks different — and more nuanced. The real question is why some publishers thrive while others collapse.

Theory

The Science Behind Personalization

Why personalization must start at the very top of the front page — where most reader attention actually lives.

KPI

Consumed

A clearer way to measure whether readers actually consumed an article, not just opened or skimmed it.

PDF

White Paper

Informed Personalisation

Trust is down. Attention is scarce. A white paper on why news organisations need informed personalisation — and what happens when they get it right.

PDF

Case Study

How Ignoring 90% of Readers Got Amedia More Young Subscribers

Amedia's boldest experiment didn't involve new content formats or platform tricks. It simply involved measuring the right thing — and letting that change everything else.