Know exactly where you lose them.
Most video tools stop at views. Kilkaya goes further — tracking starts, play rates, completion, and second-by-second drop-off so you can see exactly what's working and what isn't.
Pair it with Target Manager to set goals, watch progress, and tune your video strategy in real time.
Every metric that actually matters
Views tell you almost nothing. Kilkaya's video analytics give you the full picture — first frame to last second.
Video starts & play rate
See exactly how many viewers hit play — and what share of those who saw the video actually started watching. Spot placement and autoplay issues right away.
Completion rates
Track how many viewers stay till the end. Compare across videos, categories, and placements to figure out what holds an audience.
Drop-off analysis
See exactly where viewers stop watching — down to the second. Find the moments that lose your audience and fix them.
Target Manager integration
Set specific video KPI targets — play rate, completion, watch time — and watch progress in real time with Target Manager and Target Speed.
Better placement
Compare how the same video performs in different positions on the page. Move the best performers into the spots where they convert.
Drop-in integration
Plug into your existing video system — no rip and replace. Kilkaya sits on top of what you already have and surfaces the data you need.
The moment your audience leaves — pinpointed.
Most video platforms tell you average watch time. Kilkaya shows you the exact second viewers stop — so you can tell whether the problem is a slow intro, a topic that loses momentum, or a technical glitch at a specific timestamp.
Compare drop-off curves across videos to figure out what format, length, and pacing your audience actually wants.
Set targets. Track progress.
Video analytics are only worth something if you act on them. Kilkaya's Target Manager turns insights into goals — and tracks whether you're hitting them.
Define your KPIs
Set targets for play rate, completion rate, or average watch time — at site level, category level, or for individual videos.
Monitor with Target Speed
See in real time whether you're on track to hit your weekly or monthly targets, and get an early warning when you're falling behind.
Tune and repeat
Use drop-off data and placement analysis to make targeted changes — then watch how they move the needle against your goals.
Ready to get more from your video?
Connect your video system to Kilkaya and start tracking what actually drives engagement — from first play to final frame.