Know who's reading. Shape who comes back.
Most publishers have no idea, in real time, whether their homepage is pulling in a balanced audience. Kilkaya's Tiles Widgets give your editors a live gender heatmap of every article on the front page, right now.
Built with 20min.ch, one of Europe's largest news sites. Pink means female-skewed. Blue means male. Purple means balanced. And editors can act on it on the spot.
Your homepage, colour-coded by gender
Every article tile carries a mini chart of real-time traffic plus a gender signal. Editors spot the imbalance before it becomes a problem.
Over half of all convicted criminals are repeat offenders
Price surge before Easter: How supermarkets are responding
British climber (28) dies in Alps: He was the last of the group
Foreign tech investment hits record high: What it means for jobs
Why looking wealthy is costing people more than ever
Inside the life of a woman running three businesses at 34
Earthquake shakes border region: Dashcam catches the moment
Transfer window: Star striker rejects €90m move to Premier League
She left a six-figure salary to open a bakery — and never looked back
Italy's justice reform sparks protests in three major cities
Urban exploring: Inside one city's most photographed abandoned building
Undercover online: How police caught a fraud ring operating for years
Ballot controversy: Why a small town's vote is making national news
"Shame on the young man": Olympic gold medallist speaks out on abuse in sport
Brothel near church and school provokes fierce planning debate
Three ways to act on gender intelligence
React before the audience drifts
When female readership dips below target in a given hour, editors see it right away. They can promote an article that performs well with women in one click — moving it up from position 8 to position 2.
No waiting for end-of-day reports. No post-mortem analysis. Just a signal, in the moment, when it can still change the outcome.
Audit your content, not just your audience
Kilkaya's URL Analyzer scans every article on your live homepage right now — counting how many images show women versus men, and how often each gender is mentioned in headlines and body text.
If 9 out of 15 homepage images show men, that sends a signal — whether you meant it to or not. The Analyzer makes it visible, actionable, and trackable over time.
Use it as a personalization signal
When you know a reader is female — from registration data, a subscription profile, or behavioral signals — Front Studio can give a small boost to articles that historically pull a strong female audience.
The result: a homepage that feels more relevant to her, with no editorial intervention required. And over time, a measurably more balanced, loyal audience.
Track trends over time
Watch how your gender balance shifts week over week, and tie it to editorial decisions, topic mix, or seasonal events.
Connect content to outcomes
See which categories, authors, and topics consistently pull in or push away female readers — and use that to inform commissioning.
Set targets, measure progress
Set a gender-balance target and track progress against it over time. Move from awareness to accountability to measurable change.
Ready to build a more balanced audience?
See how 20min.ch and other leading publishers use Kilkaya's gender intelligence tools to understand — and grow — their female readership.