With Kilkaya’s personalization, you can set up multiple rules to deliver tailored content to specific audience segments. Create separate Streams for various user groups, such as subscribers, loyal readers, or casual visitors, and optimize the experience for each. Choose the most relevant KPIs, assign their weight, and let our system optimize your content for key outcomes—whether it’s boosting conversions, increasing reading time, improving video engagement, fostering subscriber loyalty, or driving more clicks.
Once your personalization strategy is in place, Kilkaya brings your vision to life by delivering content based on your data-driven rules.
Ready to automate
your front page?
Kilkaya Personalization is a proven technology, successfully deployed across numerous European websites. By combining Kilkaya’s AI with your manual input, you have full control over which types of content to prioritize.
Our AI automatically filters out articles that no longer drive engagement, ensuring only the most relevant and high-quality content appears on your site—all while safeguarding user privacy. No personal information is collected or required.
How it works
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01
Setup the Algorithm
Select the KPIs that matter most to your goals
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02
Customize the Weighting
Adjust the weighting of each KPI at any time to continuously optimize performance
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03
Enjoy the results
View all the data in our highly customizable dashboards
Personalized
content delivery
You can choose different content prioritization strategies based on your own user segmentation or Kilkaya’s default setup (e.g., subscriber vs. non-subscriber).
Our system does the heavy lifting, and all you need to do is place a Kilkaya-tag where you want personalized content displayed.
The rest is handled within Kilkaya.
- We apply your site’s CSS to ensure seamless styling.
- We personalize the content based on your rules.
- You control the layout, choosing rows and positions for specific content within Kilkaya.
- You can lock certain types of content, such as native ads, to specific positions (e.g., always show native ads in Row 2).
- For an even more dynamic experience, enable content to shift positions with each page view for better engagement.
Flexible Integration
- Ad Integration: We offer GroupM ad integration, where revenue is shared between you and GroupM.
- API Flexibility: Prefer to render content yourself? No problem. We provide full API access and documentation to make integration seamless.
Proven Results
Kilkaya Personalization is already enhancing user experiences and boosting engagement on well-known sites like:
Klikk.no
Parts of the front page and section pages
Finansavisen
Front page sections and below articles
DN.no
Front page and below articles
Borsen.dk
Front page and article placements
TV2.no
Section pages and article placements
Businessinsider.nl
Front page sections and below articles
… and many more.