With Kilkaya’s personalization, you can set up multiple rules to deliver tailored content to specific audience segments. Create separate Streams for various user groups, such as subscribers, loyal readers, or casual visitors, and optimize the experience for each. Choose the most relevant KPIs, assign their weight, and let our system optimize your content for key outcomes—whether it’s boosting conversions, increasing reading time, improving video engagement, fostering subscriber loyalty, or driving more clicks.
Once your personalization strategy is in place, Kilkaya brings your vision to life by delivering content based on your data-driven rules.
Ready to Automate Your Front Page?
Kilkaya Personalization is a proven technology, successfully deployed across numerous European websites. By combining Kilkaya’s AI with your manual input, you have full control over which types of content to prioritize. Our AI automatically filters out articles that no longer drive engagement, ensuring only the most relevant and high-quality content appears on your site—all while safeguarding user privacy. No personal information is collected or required.
How it Works
- Setup the Algorithm:
Select the KPIs that matter most to your goals. - Customize the Weighting:
Adjust the weighting of each KPI at any time to continuously optimize performance.
Personalized Content Delivery
You can choose different content prioritization strategies based on your own user segmentation or Kilkaya’s default setup (e.g., subscriber vs. non-subscriber). Our system does the heavy lifting, and all you need to do is place a Kilkaya-tag where you want personalized content displayed.
The rest is handled within Kilkaya:
- We apply your site’s CSS to ensure seamless styling.
- We personalize the content based on your rules.
- You control the layout, choosing rows and positions for specific content within Kilkaya.
- You can lock certain types of content, such as native ads, to specific positions (e.g., always show native ads in Row 2).
- For an even more dynamic experience, enable content to shift positions with each page view for better engagement.
Flexible Integration
- Ad Integration: We offer GroupM ad integration, where revenue is shared between you and GroupM.
- API Flexibility: Prefer to render content yourself? No problem. We provide full API access and documentation to make integration seamless.
Proven Results
Kilkaya Personalization is already enhancing user experiences and boosting engagement on well-known sites like:
- Klikk.no: Parts of the front page and section pages
- Finansavisen: Front page sections and below articles
- DN.no: Front page and below articles
- Borsen.dk: Front page and article placements
- TV2.no: Section pages and article placements
- Businessinsider.nl: Front page sections and below articles
… and many more.
Get Started Today
Ready to personalize your site? Contact us for a custom offer—we can have your personalization system up and running within a week.