The User Needs Expert: Are You Creating Content Your Audience Actually Needs?

Are you creating content your audience actually needs? Lars K Jensen reveals the power of the User Needs Model in journalism and why understanding your audience is the key to engagement, trust, and business success. Lars is the Audience Lead at Berlingske Media and an expert in audience insights, newsroom transformation, and digital strategy.

With years of experience in journalism and publishing, he has helped redefine how media organizations approach content by focusing on what their readers truly value.

In this conversation, Lars and Nils discuss why newsroom culture is more important than strategy, how data quality impacts content decisions, and his experience implementing the user needs model at Berlingske Media. They also dive into the delicate balance between automation and human intuition in audience analytics, his previous life as a DJ, and what the future holds for user needs in Journalism and news.