Technology Is No Longer Neutral. Why Infrastructure Is Becoming a Strategic Risk for News Companies.
Guest: Endre Dingsør at Choose European
About this episode
Technology used to feel neutral. Infrastructure choices were seen as operational decisions handled by IT teams. That assumption is now being challenged.
In this episode of Insight Shapes News by Kilkaya, host Nils Ove Håland Riise speaks with Endre, a technology strategist and founder of the initiative Choose European, which maps European software alternatives and promotes greater digital sovereignty.
The conversation explores why technology infrastructure is increasingly becoming a strategic question for news organizations. As AI accelerates, cloud platforms consolidate power, and geopolitical tensions influence technology ecosystems, decisions about vendors, models, and infrastructure can directly affect independence, cost structures, and long-term flexibility.
Endre explains why the idea that technology is neutral is fading. Infrastructure providers control data flows, AI capabilities rely on massive datasets, and dependency on a small group of global platforms can create strategic vulnerabilities for publishers and companies.
The conversation examines what realistic alternatives look like. Rather than framing the choice as Europe versus the US, Endre argues for hybrid strategies that combine global innovation with diversified infrastructure, open-source technologies, and regional providers.
For media organizations, this shifts technology from a procurement decision to a leadership responsibility.
- Why technology is no longer politically neutral
- How AI is accelerating infrastructure dependency
- The strategic risks of vendor lock-in in cloud and AI platforms
- Why newsroom technology decisions belong in the boardroom
- Digital sovereignty and what it actually means in practice
- How publishers may be repeating the same dependency pattern seen with search and social
- Why hybrid infrastructure strategies may become the norm
- The role of open-source technologies in reducing strategic risk
- Why Europe is seeing a renewed push for sovereign AI and cloud infrastructure
- How media organizations can start diversifying their technology stack
If you work in newsroom leadership, editorial strategy, product, or technology, this episode explores why infrastructure decisions may become one of the most important strategic choices facing media organizations in the coming decade.