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Episode #2Mar 19, 2025· 1:17:34
Delfi Meedia: Cracking the Subscription Code for News!
Guest: Ivar Krustok at Delfi Meedia
About this episode
Most news publishers struggle to get even 1% of households to subscribe. Delfi Meedia in Estonia has done what few others have, reaching 18% digital subscription penetration, far ahead of industry benchmarks.
Ivar Krustok is the Chief AI & Innovation Officer at Delfi Meedia, one of the most successful digital publishers in the Baltics. With a strong focus on innovation, Delfi has built a subscription model that outperforms other markets globally.
In this conversation, Ivar and I discuss:
- Their success with digital subscriptions in News and Journalism
- How bundling all content into one simple subscription changed everything
- The power of clear communication in breaking down silos
- Why offering more content, not less, increases subscriber growth
- The role of AI in shaping the future of media subscriptions